Author Book Marketing

  This excellent book is a practical and user-friendly introduction to herbalism, perfect for beginners interested in natural remedies. Written by renowned herbalist Rosemary Gladstar , the book offers readers a step-by-step guide to understanding, growing, and using 33 essential medicinal herbs. Here’s an in-depth review of the book’s essential elements: Overview: The book is designed to make herbalism accessible to everyone, even those without prior experience growing or using herbs for medicinal purposes. Gladstar provides a blend of practical advice, traditional wisdom, and simple recipes for using the plants for common ailments. It’s packed with helpful information about the medicinal properties of herbs, how to cultivate them, and how to use them effectively for health and wellness, right here in one great book: Medicinal Herbs .  Content & Structure: The book is organized into three main parts: Getting to Know Medicinal Herbs: This section introd...

Circular book marketing used to include book readings at libraries, interviews on TV and radio, book signings at bookstores and then talks at the local Rotary and the Ladies Club. The idea was to get a little grassroots campaign going to garner publicity. Successful book sales started this way spread like water flowing from a broken dam across the fertile fields of readers. You can still make a dent in your paperback sales by following a similar path. For everyone else, the web-savvy sellers, and those who are learning, you've got to produce a circular-style bunch of links to your website and your friendly book bloggers and sales outlets. I read a lot of books, more than I write, and I also read a lot of book reviews. Usually, I'm looking for something about the story a book brings, but I take everything the reviewer says and let my mind wander over their words before making up my mind. I don't get too hung up on an editing error or two, I want that great story! ...

Want to be a successful self-published author? Consider sacrificing your first-born new book to the reading (and buying) masses. It’s not a new idea in self-publishing I blogged about it eight years ago and got a terse comment from another author who said I was behind the times. That might be. Still, driving future sales with a book giveaway is one of the best features of Amazon's Kindle program. The marketing aspects are sound - introduce readers to an author's work and hope there's a land-swell of interest and word of mouth that propels new sales. It’s especially powerful in the age of KU, or Kindle Unlimited. Read New Books for Free Kindle Unlimited isn’t free books; it’s an unlimited reading of a large group of what Amazon has to offer, at $9.99 each month. It used to be that readers couldn’t pass up a free book. Now, with KU, you’ve got a lot more competition, so, even if the idea of a free book is sound, it only translates to future sales if the author...

Well, it's finally available - Getting Thin is Murder , by Al W Moe is now featured at Amazon as a Kindle offering and a 6x9 softbound book. - CreateSpace Independent Publishing Platform; (January 1, 2017) ISBN-10: 1542304938 ISBN-13: 978-1542304931 ASIN B01N6MR9A5 * Description - A year ago, baseball player Blair Saxon was enjoying his Major League Debut. Today, he’s wasting away on a west coast beach, the victim of a 95-mile per hour fastball to the head. He’s direct, abrasive, and speaks without filters, so it’s understandable that the police don’t want his help. When the killer gets too close, Saxon turns to his one remaining friend, Megan, the only one who will tolerate his strange ideas and strange desires. Together as amateur detectives, they do what the police detectives can't, they find suspects. But are they resourceful enough to keep themselves alive? I hope you'll take a look at my latest novel. If you've got the time, drop a comme...

Anne Kelleher There are certainly good points about publishing with a mainstream imprint, especially when it comes to marketing. A big first-printing guarantees a big marketing budget, often enough to catapult a good book to best-seller lists. But what about the hungry masses? What about those of us who toil all day and never get a contract? Well, that's the cool thing about eBooks and especially Amazon's Kindle. Mainstream book publishers have definitely missed  gems on many occasions, the most recent of which is Kathryn Stockett's The Help , which was passed over by dozens of agents and publishers before being picked-up and entering the higher echelon of best sellers. It's a great read. It's also a bit pricey at $11.95 on Kindle. That price helps illustrate that there is no better showcase in the world for your book than Amazon. The audience is huge, the page views are huge, and even without a major publisher, a good author can get their work seen - a...

After a year of marketing research based on three different authors (and their nine different books), their marketing plans, their previously hard-earned money spent (mostly from non-writing jobs), and their overall goals and aspirations, I have come to one very simple truth: Kindle. While most of you already know that Kindle is King for many authors, the overall power of selling on Amazon in digital format compared to actual softbound (Think: Create Space) format is profound. And it doesn't seem to matter what the book genre was. That's what is a bit confusing and strange. But there's a reason: self-published authors aren't any better at getting their books into bookstores today than they were 20 years ago! Still not surprised? I guess I shouldn't be either, but at this point I really can't see the good side of spending the bulk of your marketing and advertising budget on softbound or hardbound book sales, regardless of who prints 'em. Using Create Sp...

Sometimes you've got to throw caution to the wind and plug your own work. No matter how much marketing you have done for your latest book, your own words may be the difference between a successful campaign and a dud. Throwing caution and modesty to the wind, I give you my latest work: Vegas and the Mob . The truth about Las Vegas, unlike the watered-down versions you might have heard elsewhere. Sin City was the Mob’s greatest venture and most spectacular success, and through forty years of frenzy, the FBI watched, listened on phone tapes, and did virtually nothing. Thank goodness for that, because Vegas wouldn’t be what it is today without the Mob! Two of the nation’s most powerful crime family heads went to prison in the 1930’s, Al Capone, and Lucky Luciano. Frank Nitti took over the Chicago Outfit while, Frank Costello ran things for the Luciano Family. Both men were influenced by their bosses from prison, and both sent enough gangsters onto the streets to influen...

A virtual book tour can help get the good word out about your latest novel and it can be cheap, quick, and effective. But it’s rare to have all those qualities. Most virtual book tours are centered on book blogs that have little to no readership, little interaction with the blogger, and will require plenty of extra work from you. Don’t expect to pay the fee and be done working! Sure, you wrote the book, but the tour bloggers probably won’t. Ideally, every blogger would read your book, do a quality review of it for their readers, and some of those readers would click the links, check out your site, and buy a copy. That doesn’t always happen. Make sure you ask the who, what, where, when, and why questions. Who’s Doing My Tour? So, who’s going to do your tour, and where are the tour stops? You really need to know which sites are going to be hosting your book. Do they have any readership? Are they going to actually review your book? Are they going to post a question and answer sess...

Recently I really got stuck on a writing project. I thought, I paced, I waved my arms at the blank canvas of my computer screen, I bit my nails. Nothing. Just me and the darkness. I was stuck, stranded in limbo. After a day in the dark I was afraid to go forward. There might be a cliff, a wombat, or even worse an editor out there for all I knew. I mean come on, it was really dark and I was scared and hungry sitting there cradling my meager story ideas in my lap. Eventually I gathered enough courage to slink away to the kitchen for a tuna sandwich, leaving the story to fend for itself, because I'm a heartless bastard. And that's the way the story would have ended, except for John Grisham. Strange as it seems, the man of 100 million book sales clicked on friends on my Goodreads account. I know because the website sent me an email, I looked to confirm this happenstance, and there was a great quote from him: "Don't compromise yourself - you're all you have....

Marketing your website or blog without having first provided good content is like capturing water with a net. Even if you do succeed in getting to the source, you won't be able to hold onto it! Readers want quality content - whether you are writing a blog, a web article, or a book. Offer junk and you won't hold your readers, even if you provide excellent SEO practices . Today's search engines don't just analyze your traffic patterns, they actually have amazingly strong algorithms that measure your actual content. Search engines like high quality, continually updated content that is unique on the web. Provide it and the web will beat a path to your site - using front and back links! Know Your Audience Just as a book author has to know their genre, a blogger needs to know their main subject and their readers. If your blog is about manhole covers , you need to know a lot about them, you need a new slant on them, and you need to figure out what your readers want to h...

Dusting off the cobwebs and reigniting the neural pathways is necessary to keep the brain functioning. So, as I do occasionally, I slip from being "In the Moment" to remembering events from long ago. Because my family moved regularly, I'm able to pinpoint dates fairly accurately since I know the grades I was attending in school in different locations, like Cincinnati, Ohio - Walnut Creek, California - - Seal Beach, California - Long Beach, California - Pleasant Hill, California - Dayton, Ohio - Sasebo, Japan - Arlington, Virginia - West Springfield, Virginia - Walnut Creek, California - and I'm through high school. Whew! There are four additional in-town homes on this list, too. Then Concord, CA, back to Walnut Creek, then Antioch, CA - Turlock, CA - South Lake Tahoe, CA where crazy things happen ), Las Vegas, NV - Concord again, Sparks, NV, Reno, NV, Sparks, NV, and that's about halfway. What the hell was I doing? Lots of Memories and Reasons for the Moves My fat...

The Roots of Reno (Kindle Edition) newly tagged casino

Blogging started out as a great way to connect daily with your friends; an open journal. Today we've got Facebook, so the blogging idea has morphed into a more organized way of marketing. That's good and bad. When I was growing up, a few friends and I used to do a lot of running, just for the fun of it. One of them, Fred Schumann, went to the extreme when he ran the length of Japan on a 2,000-mile journey that took him fifty-nine days to complete. He later blogged about it - now that's something you'd want to read about each day. And that's what brings readers back to blogs on a regular basis - great stories. If you're using a blog to sell your books, you're going to have to offer something extra each post to get new readers. My Nevada Casino History blog is written because I love old casino photos and stories. If I sell a few extra books in a somewhat organic way, that's just a nice bonus for me. Every blog that offers something nice has a hug...

Thanks for reading - Al W Moe

The world certainly has more writers, but apparently it needs more readers, too. According to Bowker (who handles ISBN's), there were 211,000 self-published books put on the market last year, up almost one-third in two years. Did you contribute to that total? Turner Publishing expects to crank-out over 1,000 titles this year - and focuses on first printings between 5,000 and 10,000. Their marketing has to be spot-on and conservative to keep in line with those small but realistic numbers. Obviously re-prints are based on performance, and many titles rise in sales to reach six-figures, but what about your book? Last year the average (according to Bowker, again) self-published fiction book sold for $6.94 - in softbound. Nonfiction works commanded nearly three times that figure, and sold more copies on average! Next, take into account that e-books accounted for 41% of self-published units, but only accounted for 11% of sales dollars, mostly due to the average e-book sales price ...

When I'm busy elsewhere it seems like I just can't wait to get to work on my latest novel ( Dying to Be Slim ), but when I sit at the computer, there I go to Twitter, Facebook, my emails, my book sales.........anything but the manuscript! How much time needs to go into marketing and social media these days to be successful? Well, although I have a degree in marketing, so much has changed in the last ten years with regard to selling books I sometimes feel like I have no idea anymore. Publishers still use book wholesalers, book tours and good-old-fashioned TV/Radio/print marketing to drive sales, but publishers are increasingly more reluctant to take on new authors. That's understandable, and fortunately it's easier to publish your own work these days, so there are options for those of use who are inclined to self publish.  In my case, if I actually finish the novel I'm working on (maybe by the end of the next month) I won't be heartbroken if I can't fi...