Skip to main content

Virtual Book Tour - Get Bang for Your Buck!

A virtual book tour can help get the good word out about your latest novel and it can be cheap, quick, and effective. But it’s rare to have all those qualities. Most virtual book tours are centered on book blogs that have little to no readership, little interaction with the blogger, and will require plenty of extra work from you. Don’t expect to pay the fee and be done working!
Sure, you wrote the book, but the tour bloggers probably won’t. Ideally, every blogger would read your book, do a quality review of it for their readers, and some of those readers would click the links, check out your site, and buy a copy. That doesn’t always happen. Make sure you ask the who, what, where, when, and why questions.
Who’s Doing My Tour?
So, who’s going to do your tour, and where are the tour stops? You really need to know which sites are going to be hosting your book. Do they have any readership? Are they going to actually review your book? Are they going to post a question and answer session? Do their blogs ever get picked-up by other blogs or newspapers?
What’s Getting Discussed on Each Tour Stop?
Find out whether you are getting a simple blog notice that your book is available, or something meatier that a reader might find really interesting. If you are providing guest blogs, ask how you need to tailor them to fit the blogs. No sense doing a piece on romance novels when the blog features nonfiction.
When’s the Tour Starting and Ending?
Obviously you need to do your own advertising to coincide with the tour dates. To take advantage of a virtual tour you should schedule some additional advertising by using Twitter exposure, doing a book giveaway, and making sure your book is available when the tour is in full swing. A small tour of six to ten sites isn’t nearly as strong as a month-long tour with 25 blogs which will only cost a little more. Weigh your options carefully.
Where Are the Readers Coming From?
And where are they going? You need blogs that attract readers, but they need to fit your genre’. In addition, you need to make sure that every reader has a chance to follow a link to your own website or sales center. For most authors that center will be Amazon, but if that’s the case, make sure your book description is awesome, because that’s what the reader sees next and you need to make the sale!
Why Am I Paying For This?
Could you manage to get a dozen book blogs to cover your book without using a tour service? If so, why are you paying for the service? Find out what else is included in the tour package. Extras that will help make it successful include a personalized tour page, a reviewer’s page, a banner for links to your pages, press release (even if they are group releases), book trailer (even if a group trailer), and social network advertising.
If you are getting most of the above items, you are getting a high quality service. Expect to pay at least a couple hundred dollars – and expect at least 15 to 25 blogs to be carrying a story about your book.
How To Get the Most Impact
Make sure you do daily tweets about each new day’s blog listing with a link, and so some advertising on  Author’s Den, Good Reads, Google Ads, or somewhere, and have notices on your own website about your tour with links to each book-blog site. Also, a press release should be included by you to some type of web-related service so you get more publicity.
If possible, have a trailer made for your book. You can make your own with power point and place it on You Tube, or you can pay $50 to $150 to have a 30-second spot made. It helps!

Where are you Selling?

Just wondering where you might be selling your books!  Are your books at Barnes & Noble? How about Apple, Sony, Kobo? If you use Smashwords to publish an ebook you'll get those and more. There's no fee, but you'll have to fight a bit with their automated processor to fit your book to so many platforms. The results are good if you advertise a bit - take a look at one of my books at Smashwords.

Thanks for reading - Al W Moe

Comments

Post a Comment

Popular posts from this blog

Why Kindle's Great

Anne Kelleher There are certainly good points about publishing with a mainstream imprint, especially when it comes to marketing. A big first-printing guarantees a big marketing budget, often enough to catapult a good book to best-seller lists. But what about the hungry masses? What about those of us who toil all day and never get a contract? Well, that's the cool thing about eBooks and especially Amazon's Kindle. Mainstream book publishers have definitely missed  gems on many occasions, the most recent of which is Kathryn Stockett's The Help , which was passed over by dozens of agents and publishers before being picked-up and entering the higher echelon of best sellers. It's a great read. It's also a bit pricey at $11.95 on Kindle. That price helps illustrate that there is no better showcase in the world for your book than Amazon. The audience is huge, the page views are huge, and even without a major publisher, a good author can get their work seen - a...
3 comments
Read more

"Getting Thin is Murder" By Al W Moe

Well, it's finally available - Getting Thin is Murder , by Al W Moe is now featured at Amazon as a Kindle offering and a 6x9 softbound book. - CreateSpace Independent Publishing Platform; (January 1, 2017) ISBN-10: 1542304938 ISBN-13: 978-1542304931 ASIN B01N6MR9A5 * Description - A year ago, baseball player Blair Saxon was enjoying his Major League Debut. Today, he’s wasting away on a west coast beach, the victim of a 95-mile per hour fastball to the head. He’s direct, abrasive, and speaks without filters, so it’s understandable that the police don’t want his help. When the killer gets too close, Saxon turns to his one remaining friend, Megan, the only one who will tolerate his strange ideas and strange desires. Together as amateur detectives, they do what the police detectives can't, they find suspects. But are they resourceful enough to keep themselves alive? I hope you'll take a look at my latest novel. If you've got the time, drop a comme...
2 comments
Read more