A few words of questionable wisdom from author Al W Moe - you can leave questions on each blog or go to my profile for direct email.


Friday, January 13, 2017

"Getting Thin is Murder" By Al W Moe

Well, it's finally available - Getting Thin is Murder, by Al W Moe is now featured at Amazon as a Kindle offering and a 6x9 softbound book.

- CreateSpace Independent Publishing Platform; (January 1, 2017)

ISBN-10: 1542304938
ISBN-13: 978-1542304931

* Description - A year ago, baseball player Blair Saxon was enjoying his Major League Debut. Today, he’s wasting away on a west coast beach, the victim of a 95-mile per hour fastball to the head. He’s direct, abrasive, and speaks without filters, so it’s understandable that the police don’t want his help.

When the killer gets too close, Saxon turns to his one remaining friend, Megan, the only one who will tolerate his strange ideas and strange desires. Together as amateur detectives, they do what the police detectives can't, they find suspects. But are they resourceful enough to keep themselves alive?

I hope you'll take a look at my latest novel. If you've got the time, drop a comment below and tell me what you think about the title, the cover, and maybe the book itself if you get a chance to read it!

Thanks for reading - Al W Moe

Friday, September 11, 2015

Why Kindle's Great

Anne Kelleher
There are certainly good points about publishing with a mainstream imprint, especially when it comes to marketing. A big first-printing guarantees a big marketing budget, often enough to catapult a good book to best-seller lists. But what about the hungry masses? What about those of us who toil all day and never get a contract? Well, that's the cool thing about eBooks and especially Amazon's Kindle.

Mainstream book publishers have definitely missed  gems on many occasions, the most recent of which is Kathryn Stockett's The Help, which was passed over by dozens of agents and publishers before being picked-up and entering the higher echelon of best sellers. It's a great read. It's also a bit pricey at $11.95 on Kindle.

That price helps illustrate that there is no better showcase in the world for your book than Amazon. The audience is huge, the page views are huge, and even without a major publisher, a good author can get their work seen - and still get paid.

Enter Anne Kelleher

Anne Kelleher is a long-time author with many popular books to her dust-jacket including Daughter of Prophecy (part of a Trilogy) that sold to Warner Books and propelled her to new fame. In turn, Anne went in search of a way to inspire new authors and co-founded the Greater Lehigh Valley Writing Group in Bethlehem, PA. It's now in it's 23rd year of drawing writers from all over the world and agents and editors from across the states. That's a legacy.

Today, Kelleher loves to teach and lecture on writing at the Writing Group and also plans a new symposium with Big Island Retreat 2016, held on the Big Island of Hawaii.  As for her writing, it's taken on a new life at Kindle.

Instead of using mass-market publishing, Kelleher has moved to her own imprint and the luxury of publishing on Kindle. With more than two-dozen books, she's certainly prolific, and with Kindle, we can all enjoy new issues like Free to Good Home at a very reasonable cost. Her writing is fluid, direct and without pretense. It's always a joy read her work. Kindle certainly isn't all there is to marketing a book, but it's the best start.

Thanks for reading - Al W Moe

Tuesday, September 3, 2013

Well Kindle Me Happy

After a year of marketing research based on three different authors (and their nine different books), their marketing plans, their previously hard-earned money spent (mostly from non-writing jobs), and their overall goals and aspirations, I have come to one very simple truth: Kindle.

While most of you already know that Kindle is King for many authors, the overall power of selling on Amazon in digital format compared to actual softbound (Think: Create Space) format is profound. And it doesn't seem to matter what the book genre was. That's what is a bit confusing and strange. But there's a reason: self-published authors aren't any better at getting their books into bookstores today than they were 20 years ago!

Still not surprised? I guess I shouldn't be either, but at this point I really can't see the good side of spending the bulk of your marketing and advertising budget on softbound or hardbound book sales, regardless of who prints 'em. Using Create Space from Amazon is easy and costs virtually nothing, and it doesn't get any easier, since once you finish getting your book formatted it can go live in a few days.

However, you'll probably find that no matter how much you press your marketing towards the softbound books that Create Space will ship to your customers, your Kindle orders will outshine your softbound books. Of course this assumes you'll put a reasonable price on both of your products. A softbound book that sells for $14.95 may get outsold by your Kindle edition at $4.95 by five to one. If you knock the Kindle price down to $2.95, you might see your sales of Kindle at 10-1 for softbound sales.

What's it all mean? It means that as a self-published, short-bankrolled author, your best bet is to put 90% of your marketing efforts into selling your Kindle product. Ignore this advice at your own risk!

As an aside, once your Create Space layout is approved, spend the $69 and let them format your Kindle book. Yes, you can do it yourself, but you'll spend a lot of hours getting it just right, and you're a writer, not a designer. I've done it both ways, and I'd rather spend my time writing, than saving the $69.

Don't be afraid to ask for reviews of your book! You might want to look at Good Kindle Reviews  they'll get you started.

Thanks for reading - Al W Moe

Sunday, April 7, 2013

Vegas and the Mob - Internal Marketing

Sometimes you've got to throw caution to the wind and plug your own work. No matter how much marketing you have done for your latest book, your own words may be the difference between a successful campaign and a dud.

Throwing caution and modesty to the wind, I give you my latest work: Vegas and the Mob.

The truth about Las Vegas, unlike the watered-down versions you might have heard elsewhere. Sin City was the Mob’s greatest venture and most spectacular success, and through forty years of frenzy, the FBI watched, listened on phone tapes, and did virtually nothing. Thank goodness for that, because Vegas wouldn’t be what it is today without the Mob!

Two of the nation’s most powerful crime family heads went to prison in the 1930’s, Al Capone, and Lucky Luciano. Frank Nitti took over the Chicago Outfit while, Frank Costello ran things for the Luciano Family. Both men were influenced by their bosses from prison, and both sent enough gangsters onto the streets to influence loan sharking, extortion, union control, and drug sales. 

Bugsy Siegel worked for both groups, handling a string of murders and opening up gaming on the west coast, and that included Las Vegas, an oasis of sin in the middle of the desert – and it was legal. Most of it. The FBI watched as the Mob took control of casino after casino, killed off the competition, and stole enough money to bribe their way to respectability back home.

New York’s “Lucky Luciano” was getting a taste of the profits in the 1930’s, Detroit, Kansas City, and Chicago weren’t far behind. By the 1940’s, nearly every crime family in the United States had a stake in a Las Vegas casino. Some did better than others. Vegas casino owners watched-over their profits while competing crime families eyed the others success like jealous lovers. Murder often followed.

You can get a copy of Vegas and the Mob on Kindle for just $3.79 If you prefer a book you can hold in your hand, this new 188 page book is just $12.95 at Amazon! Enjoy

Thanks for reading - Al W Moe

Saturday, January 5, 2013

Virtual Book Tour - Get Bang for Your Buck!

A virtual book tour can help get the good word out about your latest novel and it can be cheap, quick, and effective. But it’s rare to have all those qualities. Most virtual book tours are centered on book blogs that have little to no readership, little interaction with the blogger, and will require plenty of extra work from you. Don’t expect to pay the fee and be done working!
Sure, you wrote the book, but the tour bloggers probably won’t. Ideally, every blogger would read your book, do a quality review of it for their readers, and some of those readers would click the links, check out your site, and buy a copy. That doesn’t always happen. Make sure you ask the who, what, where, when, and why questions.
Who’s Doing My Tour?
So, who’s going to do your tour, and where are the tour stops? You really need to know which sites are going to be hosting your book. Do they have any readership? Are they going to actually review your book? Are they going to post a question and answer session? Do their blogs ever get picked-up by other blogs or newspapers?
What’s Getting Discussed on Each Tour Stop?
Find out whether you are getting a simple blog notice that your book is available, or something meatier that a reader might find really interesting. If you are providing guest blogs, ask how you need to tailor them to fit the blogs. No sense doing a piece on romance novels when the blog features nonfiction.
When’s the Tour Starting and Ending?
Obviously you need to do your own advertising to coincide with the tour dates. To take advantage of a virtual tour you should schedule some additional advertising by using Twitter exposure, doing a book giveaway, and making sure your book is available when the tour is in full swing. A small tour of six to ten sites isn’t nearly as strong as a month-long tour with 25 blogs which will only cost a little more. Weigh your options carefully.
Where Are the Readers Coming From?
And where are they going? You need blogs that attract readers, but they need to fit your genre’. In addition, you need to make sure that every reader has a chance to follow a link to your own website or sales center. For most authors that center will be Amazon, but if that’s the case, make sure your book description is awesome, because that’s what the reader sees next and you need to make the sale!
Why Am I Paying For This?
Could you manage to get a dozen book blogs to cover your book without using a tour service? If so, why are you paying for the service? Find out what else is included in the tour package. Extras that will help make it successful include a personalized tour page, a reviewer’s page, a banner for links to your pages, press release (even if they are group releases), book trailer (even if a group trailer), and social network advertising.
If you are getting most of the above items, you are getting a high quality service. Expect to pay at least a couple hundred dollars – and expect at least 15 to 25 blogs to be carrying a story about your book.
How To Get the Most Impact
Make sure you do daily tweets about each new day’s blog listing with a link, and so some advertising on  Author’s Den, Good Reads, Google Ads, or somewhere, and have notices on your own website about your tour with links to each book-blog site. Also, a press release should be included by you to some type of web-related service so you get more publicity.
If possible, have a trailer made for your book. You can make your own with power point and place it on You Tube, or you can pay $50 to $150 to have a 30-second spot made. It helps!

Where are you Selling?

Just wondering where you might be selling your books!  Are your books at Barnes & Noble? How about Apple, Sony, Kobo? If you use Smashwords to publish an ebook you'll get those and more. There's no fee, but you'll have to fight a bit with their automated processor to fit your book to so many platforms. The results are good if you advertise a bit - take a look at one of my books at Smashwords.

Thanks for reading - Al W Moe