A few words of questionable wisdom from author Al W Moe - you can leave questions on each blog or go to my profile for direct email.


Tuesday, November 6, 2012

The Secrets of Search Engine Optimization

Marketing your website or blog without having first provided good content is like capturing water with a net. Even if you do succeed in getting to the source, you won't be able to hold onto it! Readers want quality content - whether you are writing a blog, a web article, or a book. Offer junk and you won't hold your readers, even if you provide excellent SEO practices.

Today's search engines don't just analyze your traffic patterns, they actually have amazingly strong algorithms that measure your actual content. Search engines like high quality, continually updated content that is unique on the web. Provide it and the web will beat a path to your site - using front and back links!

Know Your Audience

Just as a book author has to know their genre, a blogger needs to know their main subject and their readers. If your blog is about manhole covers, you need to know a lot about them, you need a new slant on them, and you need to figure out what your readers want to hear about them!

Make sure you use the name manhole covers in your blog title. And, when you do each article, use something associated with them in the title - and whatever the article is about, make sure you use several keywords in the text.That's the first step towards getting some good marks from search engines.

The second step is proving new and unique content every day. Obviously your readers will return more often if there is something new to read. If they return once or twice and there is nothing new - well,  you just lost them. And, the search engines really do love to see new content. Do yourself a favor and make the search engines happy!

Thanks for reading - Al W Moe

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