Anne Kelleher There are certainly good points about publishing with a mainstream imprint, especially when it comes to marketing. A big first-printing guarantees a big marketing budget, often enough to catapult a good book to best-seller lists. But what about the hungry masses? What about those of us who toil all day and never get a contract? Well, that's the cool thing about eBooks and especially Amazon's Kindle. Mainstream book publishers have definitely missed gems on many occasions, the most recent of which is Kathryn Stockett's The Help , which was passed over by dozens of agents and publishers before being picked-up and entering the higher echelon of best sellers. It's a great read. It's also a bit pricey at $11.95 on Kindle. That price helps illustrate that there is no better showcase in the world for your book than Amazon. The audience is huge, the page views are huge, and even without a major publisher, a good author can get their work seen - a...
Marketing Ideas and Programs for Authors