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Showing posts from September, 2013

Well Kindle Me Happy

After a year of marketing research based on three different authors (and their nine different books), their marketing plans, their previously hard-earned money spent (mostly from non-writing jobs), and their overall goals and aspirations, I have come to one very simple truth: Kindle. While most of you already know that Kindle is King for many authors, the overall power of selling on Amazon in digital format compared to actual softbound (Think: Create Space) format is profound. And it doesn't seem to matter what the book genre was. That's what is a bit confusing and strange. But there's a reason: self-published authors aren't any better at getting their books into bookstores today than they were 20 years ago! Still not surprised? I guess I shouldn't be either, but at this point I really can't see the good side of spending the bulk of your marketing and advertising budget on softbound or hardbound book sales, regardless of who prints 'em. Using Create Sp